The exciting news is out – “Babies ‘R’ Us is Reopening!” Its national expansion is set to follow the grand inauguration of a new store at American Dream, slated for the summer of 2023.
In 2023, Babies “R” US will make a comeback.
The brand management company that runs Babies “R” Us announced on Tuesday that a flagship shop would open in the American Dream megamall in Bergen, New Jersey, this summer. A representative for WHP Global informed Parents that e-commerce activities would also commence concurrently with the store’s grand opening, with a subsequent nationwide expansion planned.
The store of baby products ceased operations in 2018 due to financial issues. It is the most recent relaunch for a shop under WHP Global. In 2021, WHP Global purchased Toys “R” Us and Baby “R” Us. A Toys “R” Us flagship store subsequently opened at American Dream. In October of 2012, Toys “R” Us launched into every Macy’s in the United States, just in time for the holiday shopping season.
Now it is the time for Babies “R” Us to return.
“Since acquiring the Babies “R” Us and Toys “R” Us brands in 2021, our objective has been to bring them back to the United States,” WHP Global’s chairman and CEO, Yehuda Shmidman, stated in a press release. “We accomplished this objective for Toys “R” Us by opening our worldwide flagship at American Dream and by forming a historic alliance with Macy’s.”
“Our decision to open Babies “R” Us at American Dream in the coming months is a significant step in the return of Babies “R” Us to the United States, and it paves the way for a future national rollout.”
Anticipate Babies “R” US to once again serve as a “one-stop shop” for all things pertaining to infants, including items for nurseries, travel, and play. A registry lounge and nursery design center with room-set displays will alleviate the burden associated with putting together a baby registry and bedroom.
Yet, in line with the times, there will be some new interactive activities to assist parents in preparing for and celebrating the arrival of their child (s). These experiences include a stroller test track, a Bon Voyage Photo-Op station designed for social media announcements about the baby-to-be, and a Wishing Tree for family and friends to express their joy and best wishes for the newborn.
Gina Rodriguez will provide advice on the products that assisted her as a first-time mother, including a short film. Rodriguez recently announced the new flagship and relationship in an adorable Instagram post with her dog and an UppaBaby Vista stroller.
Indeed, it is happening.