KIM Kardashian has been slammed for her seemingly inappropriate parenting after her daughter, North West, promoted her makeup line in a TikTok.
The Hulu star’s skincare brand, Skkn by Kim, recently expanded its product line to include makeup.
On Friday, North, 10, took to her and Kim’s shared TikTok to give their fans a makeup review.
The video began with the preteen, who was wearing a T-shirt and a hair bonnet, holding up a handful of makeup and stating, “Honest makeup review.”
She showcased matte lipsticks and lipliners before revealing the pamphlet that comes with the makeup.
North then pulled out the brand’s makeup palette and applied a healthy amount of black eyeshadow.
Later, with the video sped up, The Kardashians star was shown completing the look, adding lipliner and lipstick while also smearing her eyeshadow to give it a star-like appearance.
Kim, 43, captioned the TikTok, “What my daughter does on my phone ha ha ha ha ha ha.”
While the Skims founder appeared to find the video humorous, many fans were less amused.
On a Kardashian-dedicated Reddit board titled, “Kim shouldn’t have her 10yo shilling her products online…” critics expressed their dissatisfaction with Kim’s parenting.
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One person wrote, “They’re trying to make it look cute and silly like a kid would do but she’s literally just selling the product. Gross.”
“It’s so curated too. I bet there’s a whole team on this project. Gross gross gross,” added another.
A third commenter remarked, “She’s doing really well influencing a bunch of nine and ten year olds to buy expensive skincare they don’t need by making videos with Kim’s unwanted PR.
“Of course Kim is going to make her work and promote her new make-up to the same nine and ten year olds…”
A fourth person added, “This is it. It’s so calculated.”
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Earlier this week, Kim was slammed for allowing North to get an intense facial with a harsh scrub brush.
A TikTok post that featured a slideshow of North’s busy, fun-filled day, began by showing North in the middle of the intense skincare treatment.
In the first photo, the preteen showed off her pout as she stared at the camera from her reclined position.
She appeared to have already undergone a peel or possibly just had creams and lotions applied as she relaxed with her new, braided hairdo wrapped in a towel.
The second photo showed a technician exfoliating North’s face with a pair of brushes.
Screengrabs of the TikTok were posted on Reddit where Kardashian fans criticized Kim for letting North get a facial.
One person wrote, “I don’t wanna get banned so imma keep it civil. 10 yo do NOT NEED FACIALS.”
“Why does a 10 year old need a facial?” asked another before adding, “Its like those 10 year olds in sephora. Like y’all don’t need any of that s**t.”
A third critic commented, “Facial?? She’s ten!!! This is disgusting…”
A fourth fan expressed concern as they remarked, “i hope those rough facials doesnt ruin that little girls face!”
Last year, Kim faced backlash from fans for letting her 10-year-old daughter wear heavy makeup and fake nails in shocking new photos.
Kim, whose parenting methods have been a major topic of discussion, was scrutinized by her fandom after North shared a series of photos on TikTok.
The mother-daughter duo took to the platform to post a compilation of snaps that the little girl had taken of herself, her family, and friends.
In the first picture, Kanye West’s daughter took a photo of her buddy in the kitchen making homemade pizzas.
The second image showed North wearing a wild costume with her face entirely covered in green paint.
The 10-year-old had fake eyelashes, lip gloss, face gems, multi-colored green string and beads in her hair, and a massive silver chain around her neck.
The little girl posed for a selfie in the look alongside a friend who was dressed like a lion.
North added a snap of her and two of her pals wearing oversized black hoodies and face masks with chunky boots, and a selfie that she took on the way to school.
In the photo, the pre-teen was wearing lip gloss and her eyelashes looked much longer than her natural ones.
The socialite’s daughter added a picture of her curly hair after brushing, and a snap of her with a pink strip in her locks.
North posed for yet another mirror selfie with a pal in matching dark blue hoodies, and a picture while on a road trip from the car.
The post also included another photo of North wearing overwhelming makeup and a bright blue wig with more face gems and bright blue lipstick.
Kim captioned the post: “What my daughter makes on my phone,” with a laughing emoji and pink hearts emoji.”
But fans were appalled by how much makeup North was wearing in each picture, and many slammed the reality star for her parenting methods and begged her to allow her daughter to just be a “kid.”
“This is a lot- come on Kim,” one ripped.
“I get really concerned with pictures like this,” a second confessed.
“Her dressing up like this is totally fine imo, but posting it for the world to see is wild. I got Instagram when I was 12 and I had self esteem issues from the validation cycle for 8 years. North is only 10.
“Edit to say: not coming at North for posting, she’s a child! Coming at kim who understands just how many people north is posting to,” a third complained.
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“She is already addicted to fame. It’s so sad,” a fourth remarked.
“I don’t care 10 is too young for any of this and that family should have their rearing of children questioned,” a final agreed.